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Use Cases›Education and culture›Season brochure

The season brochure, digital: discover, listen, book

A whole season's programme, to discover rather than leaf through: listening samples, artist portraits and tickets in one issue.

✓Current all season✓Bookable by link✓Mobile on-site✓Multilingual
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Reference: Dresdner Philharmonie · Paradiese, Saison 26/27See the issue ↓

Over 100 teams publish with Novamag

Season brochure with Novamag

Why a season brochure works as a digital magazine

A season brochure is both a programme and a seduction. As a digital issue it can be heard: listening samples, interviews and rehearsal videos sit next to the date and the ticket link. Changes to the programme are online at once, and search finds every concert. Nova AI takes structure and layout from the previous brochure while the house keeps its own design.

Programmechange dates without a reprint
Ticketsa buy button on every production
Trailervideo and audio right in the programme
Challenge and solution

Today and with Novamag: Season brochure compared

!The challenge

A thick booklet, a short attention spanA hundred pages of programme are overwhelming.
Music on paperThe most important content is missing.
Changes to the scheduleCasts change, the booklet does not.

✓The solution with Novamag

Audio and video in the programmeListening samples and artist conversations right beside the concert.
Search across the seasonEnter a composer, a date or a soloist, find the concert, book the ticket.
Always currentSchedule changes online at once, and the QR code in the foyer points at them.
Sample issue

Paradiese, Saison 26/27 by Dresdner Philharmonie

This is what a season brochure looks like as a digital magazine: in the house's own identity, on every device, with video, galleries and its own URL per page. Built with Novamag, maintained by the team.

See the issue →
Our recommendation

For a season brochure, we recommend our Professional plan

Novamag comes in several plans. Which one fits depends on the scope, reach and features a season brochure typically needs. Several issues a year, team access, Tracking Premium and your own domain are included. Upgrading to a higher plan is possible at any time.

Recommended planProfessional14 days free trial
Start for freeSee pricing
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Matching features

These features bring the most value to a season brochure

Every feature →
Multimedia and interactionVideo, audio, galleries, animation and forms right in the page, without plugins.Smart SearchFind content across every issue. The AI-powered search understands content and delivers relevant results instead of hit lists.Magazine CharacterTechnically a website, with the look and feel of a magazine: issues, sections, content levels and deep links.Dynamic QR CodeA QR code in your own corporate design, target changeable at any time, print-ready.
Knowledge

Season brochure as a digital magazine: what's behind it

The most important terms, figures and workflows, gathered on one page.

What is a digital season brochure?

A season brochure presents the programme of an orchestra, theatre or festival: concerts, artists, subscriptions, dates. As a digital magazine it appears under its own domain, every page with its own URL, audio preview, video and ticket link. The Dresden Philharmonic publishes its season this way.

How does the brochure lead to a ticket?

Every concert is a page with the programme, cast, date and a button to the ticket shop or subscription. Deep links from the newsletter and social media lead straight to the concert. Tracking shows which concerts get read and clicked, and when subscriptions get booked.

How do we embed audio previews and video?

Audio widgets for previews and podcasts with conductors, video for rehearsal glimpses and artist profiles, galleries for hall photos. External platforms like YouTube or Spotify run in line with data protection through the cookie manager, in the house's design.

How does the programme stay current all season?

Changes to the cast, date or hall go live instantly, with no insert or reprint. Push notifications announce extra concerts and remaining tickets. The brochure is maintained from the start of the season to the last concert and stays online as an archive afterwards.

How does the brochure come together from InDesign?

Nova AI reads the InDesign export or the print PDF, recognises concerts, text and images, and resets them in the project styles. The programming team adds audio and video and publishes. The printed version comes together in parallel from the same source through the PDF export.

What does a digital season brochure cost?

Professional from €445 a month with your own domain, languages and Tracking Premium. The print run of the season brochure shrinks to subscribers who want a printed version; mailing costs drop noticeably.

Already have a season brochure? Send us an issue, and we'll build a free demo in your identity.
Your issue as a demo
Frequently asked questions

Season brochure as a digital magazine: the key answers

Straight in the editor, online at once. Subscribers can get a push notification about it.

Yes. Every production gets a ticket button linking into the ticketing system. Clicks appear in tracking.

Audio players, video and galleries run straight on the page, with artist portraits as subpages.

Yes. Nova AI translates content, routes and metadata from one original; every language is its own issue.

Yes. PDF export delivers the print version, and a QR code leads to the digital issue, which is always current.

Through full-text search and through Google: every production is a URL of its own with metadata.

Project styles take over fonts, colours and the logo, and the brochure runs on a subdomain such as season.house.com.

Tracking shows visitors, reading time, device and source per page, plus clicks on tickets, without cookies.

More use cases

More for Education and culture

Every use case →
University magazineFrom a printed stakeholder magazine to a bilingual digital issue for students, research, partners and politics.See use case →Customer magazineKeep customers close instead of filling inboxes: the customer magazine as a digital issue that gets read, shared and measured.See use case →NewsletterThe mail stays short, the content gets room: newsletter topics as a digital issue, linked from the mail, with video, galleries and tracking.See use case →Employee magazineInternal communication that also arrives in production, the warehouse and the field: on a phone, without an intranet login.See use case →

Try a season brochure with your own material

Register for free, upload your material, have Nova AI build the issue. No payment details, no agency.

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