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Use Cases›Companies›Brand magazine

Create a digital brand magazine

Content marketing with the feel of a magazine: worlds of themes around the brand, four times a year, with products right inside the article.

✓Brand experience✓Storytelling✓Shop link✓Reach
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Customer project: Orthomol · Orthomol lifeSee the issue ↓

Orthomol life, page 1

Companies, publishers and agencies publish with Novamag

Brand magazine with Novamag

A brand magazine that makes people want the products

Content marketing works when it entertains instead of pushing. A brand magazine builds worlds of themes around the brand: recipes, advice, stories and people. As a digital magazine, the matching products sit right inside the article, with a link into the shop. Every issue gets found through Google, the newsletter and social media, and tracking shows which topics lead to a purchase.

From reading to buyingProduct widgets and shop links sit right inside the editorial article.
Found, not advertisedGuides and recipes rank on Google and bring organic reach.
Measurable per topicTracking shows which theme world triggers clicks into the shop.
Challenge and solution

Today and with Novamag: the brand magazine compared

!The challenge

Reach costs moneyPaid media keeps getting more expensive, and a PDF has no organic visibility.
No path to the productPrint and PDF cannot sell.
Demanding productionFour issues a year with an agency are a budget of their own.

✓The solution with Novamag

Products in contextCarousels and product cards with a call to action into the shop, clicks visible in tracking.
Getting foundEvery page indexable on its own, with metadata from Nova AI, in AI answers as well.
Four issues, one routineSet up a template, duplicate it, have it filled, publish.
Customer project

Orthomol life at a glance

A look into the current issue: in its own corporate design, readable on every device, with video, galleries and its own URL for every page. Built with Novamag, maintained by the team itself.

See it live ↗
Orthomol life, page 1Orthomol life, page 2Orthomol life, page 3Orthomol life, page 4Orthomol life, page 5Orthomol life, page 6
Matching features

More than a PDF: features that win readers over

Every feature →
ProductsMake products come alive right inside the digital magazine: with images, prices, detail pages and calls to action into the shop.SEO and GEOFound on Google and in AI answers like ChatGPT or Perplexity: every page of the digital magazine is individually indexable, with its own URL, metadata and structured data. Nova AI optimises text and metadata for search engines and AI systems.AnimationPut widgets and layouts in motion: fly in, fade in, with your own timing. Switched on in the editor, without code, fully responsive.Sharing and Social MediaEvery page with its own URL, shareable through social media and newsletters. Social posts and YouTube right inside the magazine.
Already have a brand magazine? Send us an issue, and we’ll build a free demo in your corporate identity.
Your issue as a demo
Frequently asked questions

Brand magazine as a digital magazine: the key answers

The magazine appears in issues with a cover story, sections and a dramaturgy, full screen with image, video and sound. A blog lines up posts; a magazine stages a world of themes.

Yes. Product widgets show an image, the price and a buy button linking into the shop, on their own or as a carousel in the article. Every click appears in tracking.

Every page is rendered for phone, tablet and desktop, and images and videos adapt. Most readers arrive from social media on a phone.

Every page has a preview image, a title and a description for Instagram stories, LinkedIn, Pinterest and the newsletter. Add push notifications to subscribers and indexing in Google.

Yes. Project styles define fonts, colours, spacing and buttons once, and every issue follows them. Your own web fonts can be uploaded.

Four issues a year, seasonal or tied to collections, works well. In between, single pages can be added and sent out as news.

Yes. Links with UTM parameters appear in tracking as their own source. Per page you see visitors, reading time, device and clicks on products.

Professional from 445 euros a month with team accounts, Tracking Premium and your own domain. Production, printing and postage for a print issue fall away.

Knowledge

Brand magazine goes digital: what’s behind it

What sets a brand magazine apart from a catalogue?

A catalogue lists products, a brand magazine tells why they exist: people, origin, use, attitude. As a digital magazine it combines both: feature, image series and product sit on one page, and the call to action leads into the shop. Orthomol uses this format to connect knowledge about nutrients with products, without pushing.

How do products get into the digital magazine?

The product widget shows image, price, description and a shop button right in the article. Product data can be maintained directly or pulled from the shop, and detail pages open as an overlay. Tracking counts clicks into the shop per product and page, making visible which story actually sells.

How does a brand magazine get found on Google?

Every story is a page with its own URL, metadata and structured data. Guide and background topics rank for search terms product pages don't cover, and lead readers to the product through the content. AI systems cite the stories as a source because they explain rather than promote.

How often should a brand magazine appear?

Four to six issues a year have proven effective, topped up with special issues for launches or seasons. Every issue is duplicated from the previous one, structure and sections stay, content changes. Older issues stay online and keep working as a content archive.

How does the brand stay consistent across every issue?

Project styles set fonts, colours, spacing and buttons once; every page follows them, including the ones Nova AI builds. Your own web fonts, visual language and quote styles are part of the styles. Agency and marketing work in the same project with roles and approvals.

What does a digital brand magazine cost?

Professional from €445 a month with the product widget, Tracking Premium and your own domain. Print, mailing and landing-page development disappear. Nova AI builds the first draft from a brief, text and images, and the team refines it.

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Try a brand magazine with your own material

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