The brand magazine: content that sells without pushing
Content marketing with the feel of a magazine: worlds of themes around the brand, four times a year, with products right inside the article.
Reference: Orthomol · Orthomol lifeSee the issue ↓
Over 100 teams publish with Novamag
Why a brand magazine works as a digital magazine
A brand magazine builds closeness where advertising bounces off. As a digital issue with Novamag it ties together advice, reportage and product: product widgets sit where they belong in the story, with a price and a link into the shop. Every page is ready for search and for sharing, and every issue is built with Nova AI from material that already exists.
Today and with Novamag: Brand magazine compared
!The challenge
✓The solution with Novamag
Orthomol life by Orthomol
This is what a brand magazine looks like as a digital magazine: in the house's own identity, on every device, with video, galleries and its own URL per page. Built with Novamag, maintained by the team.
For a brand magazine, we recommend our Professional plan
Novamag comes in several plans. Which one fits depends on the scope, reach and features a brand magazine typically needs. Several issues a year, team access, Tracking Premium and your own domain are included. Upgrading to a higher plan is possible at any time.
These features bring the most value to a brand magazine
Brand magazine as a digital magazine: what's behind it
The most important terms, figures and workflows, gathered on one page.
What sets a brand magazine apart from a catalogue?
A catalogue lists products, a brand magazine tells why they exist: people, origin, use, attitude. As a digital magazine it combines both: feature, image series and product sit on one page, and the call to action leads into the shop. Orthomol uses this format to connect knowledge about nutrients with products, without pushing.
How do products get into the digital magazine?
The product widget shows image, price, description and a shop button right in the article. Product data can be maintained directly or pulled from the shop, and detail pages open as an overlay. Tracking counts clicks into the shop per product and page, making visible which story actually sells.
How does a brand magazine get found on Google?
Every story is a page with its own URL, metadata and structured data. Guide and background topics rank for search terms product pages don't cover, and lead readers to the product through the content. AI systems cite the stories as a source because they explain rather than promote.
How often should a brand magazine appear?
Four to six issues a year have proven effective, topped up with special issues for launches or seasons. Every issue is duplicated from the previous one, structure and sections stay, content changes. Older issues stay online and keep working as a content archive.
How does the brand stay consistent across every issue?
Project styles set fonts, colours, spacing and buttons once; every page follows them, including the ones Nova AI builds. Your own web fonts, visual language and quote styles are part of the styles. Agency and marketing work in the same project with roles and approvals.
What does a digital brand magazine cost?
Professional from €445 a month with the product widget, Tracking Premium and your own domain. Print, mailing and landing-page development disappear. Nova AI builds the first draft from a brief, text and images, and the team refines it.
Brand magazine as a digital magazine: the key answers
The magazine appears in issues with a cover story, sections and a dramaturgy, full screen with image, video and sound. A blog lines up posts; a magazine stages a world of themes.
Yes. Product widgets show an image, the price and a buy button linking into the shop, on their own or as a carousel in the article. Every click appears in tracking.
Every page is rendered for phone, tablet and desktop, and images and videos adapt. Most readers arrive from social media on a phone.
Every page has a preview image, a title and a description for Instagram stories, LinkedIn, Pinterest and the newsletter. Add push notifications to subscribers and indexing in Google.
Yes. Project styles define fonts, colours, spacing and buttons once, and every issue follows them. Your own web fonts can be uploaded.
Four issues a year, seasonal or tied to collections, works well. In between, single pages can be added and sent out as news.
Yes. Links with UTM parameters appear in tracking as their own source. Per page you see visitors, reading time, device and clicks on products.
Professional from 445 euros a month with team accounts, Tracking Premium and your own domain. Production, printing and postage for a print issue fall away.
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