The customer magazine, read instead of put aside
Keep customers close instead of filling inboxes: the customer magazine as a digital issue that gets read, shared and measured.
Reference: Geis Gruppe · transferSee the issue ↓
Over 100 teams publish with Novamag
Why a customer magazine works as a digital magazine
A printed customer magazine easily runs into five figures per issue, reaches only those who open their post, and says nothing about what was read. As a digital magazine with Novamag it appears in your own identity, on every device, with video, galleries and links into the shop. Nova AI builds the issue from the material you already have; the team checks it and publishes.
Today and with Novamag: Customer magazine compared
!The challenge
✓The solution with Novamag
transfer by Geis Gruppe
This is what a customer magazine looks like as a digital magazine: in the house's own identity, on every device, with video, galleries and its own URL per page. Built with Novamag, maintained by the team.
For a customer magazine, we recommend our Professional plan
Novamag comes in several plans. Which one fits depends on the scope, reach and features a customer magazine typically needs. Several issues a year, team access, Tracking Premium and your own domain are included. Upgrading to a higher plan is possible at any time.
These features bring the most value to a customer magazine
Customer magazine as a digital magazine: what's behind it
The most important terms, figures and workflows, gathered on one page.
What is a digital customer magazine?
A digital customer magazine is a customer magazine that doesn't appear as a printed issue or a PDF, but as its own web publication: an issue with pages, sections and a cover story, read in the browser on phone, tablet and desktop. Unlike a blog, it keeps the rhythm of an issue and the pacing of a magazine. Unlike a PDF, every page is its own URL, can be shared, gets indexed by Google, and can hold video, audio, galleries and product widgets. Novamag is the platform where digital magazines like this take shape: with an editor, project styles in your own identity, and Nova AI, which builds a finished issue from material you already have.
Digital or printed customer magazine: which costs less?
A printed customer magazine carries fixed costs for layout, printing and postage with every issue. At 5,000 copies and 32 pages, printing and postage alone quickly reach €8,000 to €15,000, with agency work on top. A digital magazine with Novamag costs from €184 a month in the Starter plan or €445 in the Professional plan, regardless of print run or page count. Corrections cost nothing, and an extra language or a video doesn't change the budget. Anyone who wants to keep print prints a smaller run from the PDF export and links to the digital issue with a QR code.
How does a digital customer magazine reach more readers?
Print reaches the mailing list, not the audience. A digital magazine reaches anyone who opens a link: newsletter subscribers, social media followers, website visitors, trade-fair contacts via QR code, and people searching for a topic on Google or in an AI answer. Every page has a title, description and preview image for sharing on LinkedIn, WhatsApp or email. Nova AI sets metadata and alt text so that search engines and AI systems like ChatGPT or Perplexity understand and cite the content. That turns the customer magazine into a lasting traffic channel instead of a one-off mailing.
What belongs in a good digital customer magazine?
The content stays the same: cover story, customer profiles, new products, a look behind the scenes, interviews, dates. Digitally, formats are added that print can't do: the interview as video, the factory tour as a gallery, the podcast as an audio player, the new product as a card with price and shop link, the key figure as an animated chart. An issue of 8 to 16 pages has proven effective, with one or two feature sections using subpages. Nova AI suggests the structure from the material you already have, and the editorial team decides.
How does a customer magazine get found on Google and in AI answers?
Every page of a digital magazine is its own URL with a title, description, heading structure and alt text. Search engines index it like a normal web page, and a sitemap per issue reports new content automatically. AI systems like ChatGPT, Perplexity or Google AI Overviews read the same structured data and can cite articles from the magazine as a source. Nova AI sets metadata per page and for the whole issue, writes alt text and checks headings for readability. An article about a new product or an industry topic keeps working for years this way, while a printed issue sits on a shelf after reading and a PDF disappears into the newsletter archive.
Customer magazines in B2B and B2C: how do the issues differ?
In B2B, the customer magazine targets buyers, specifiers and decision-makers. What's called for are case studies, customer interviews, technical background and dates. Issues usually appear two to four times a year, and sales shares single pages by link in customer conversations. In B2C, inspiration and benefit count: product worlds, recipes, travel tips, campaigns with a direct link into the shop. Here issues appear more often and spread through newsletters and social media. Novamag covers both cases with the same tools: project styles for the identity, subpages for feature sections, product widgets, forms, and tracking that shows what got read on every page.
Customer magazine as a digital magazine: the key answers
Yes. Many customers print a smaller run and link to the digital issue by QR code. The PDF export delivers the print version with cover, header and footer in the identity, straight out of Novamag.
With Nova AI, 30 to 60 minutes: upload the previous issue as a PDF or the text from Word, describe it in a sentence, check the result. No agency, no layout skills needed.
Getting started is free, Starter from €184 a month, Professional from €445. Printing, mailing and agency hours disappear. Costs per issue typically drop by 60 to 80 percent.
Yes. Nova AI reads the previous issue as a PDF or InDesign export, carries over text, images and structure, and resets them in the house's project styles. Older issues can be brought into the archive this way too.
Yes. Project styles carry over fonts, colours and logo, and the magazine runs under its own subdomain like magazin.firma.de with SSL. The corporate website stays untouched.
Tracking shows visitors, reading time, bounce rate, device and source per page, such as newsletter, social media, campaign or search. It works without cookies and without personal data, so no consent banner is needed.
Yes. Product widgets show title, image, price and a call to action with a shop link, individually or as a carousel. Every click appears in tracking.
Every page and subpage has its own URL with a title, description and preview image. Sharing works by LinkedIn, Facebook, X, WhatsApp, email or link; the story opens directly on the shared page.
Yes. Nova AI translates content, URL routes and metadata from one original; every language is its own issue with a language switch in the frontend. Languages are bookable as an add-on, unlimited in Enterprise.
By push notification to subscribers, by newsletter link and through social networks. The dynamic QR code on print material always points to the current issue.
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