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Create a digital customer magazine

Keep customers close instead of filling inboxes: the customer magazine as a digital magazine that gets read, shared and measured.

✓Customer loyalty✓Reach✓Measurable✓Mobile reading

Customer project: Geis Gruppe · transferSee the issue ↓

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Companies, publishers and agencies publish with Novamag

Customer magazine with Novamag

A customer magazine that lands: read, shared and measurable

Printed customer magazines cost a lot and often end up unread on a pile. Nobody knows how many customers read which article. As a digital magazine, the issue reaches every customer on the same day: by newsletter, on LinkedIn or as a link in a customer meeting. Every page can be found on Google, every minute of reading time is measurable, and printing and postage costs disappear.

No printing, no postageEvery issue reaches every customer on the day it comes out, with no printer and no mailing.
Every article shareableIts own URL for every page, sent by newsletter, posted on LinkedIn or shared in a customer meeting.
Know, don’t guessTracking shows which topics customers really read, without a cookie banner.
Challenge and solution

Today and with Novamag: the customer magazine compared

!The challenge

High cost per issueLayout, printing and postage add up, and every correction costs another round.
No reach without an addressPrint reaches the address file, not the audience. The PDF in the newsletter is rarely opened.
Flying blindNobody knows which article was read, for how long, or on what device.

✓The solution with Novamag

An issue in an hourNova AI takes texts, images and structure from a PDF or a Word file and lays them out in the identity of the house.
Readable and shareable everywhereEvery page has its own URL, can be indexed for Google and AI search, and travels in social media and the newsletter.
Measurable down to the paragraphCookieless tracking shows reading time, source and device. The next piece gets better.
Customer project

transfer at a glance

A look into the current issue: in its own corporate design, readable on every device, with video, galleries and its own URL for every page. Built with Novamag, maintained by the team itself.

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Already have a customer magazine? Send us an issue, and we’ll build a free demo in your corporate identity.
Your issue as a demo
Frequently asked questions

Customer magazine as a digital magazine: the key answers

Yes. Many customers print a smaller run and link to the digital issue by QR code. The PDF export delivers the print version with cover, header and footer in the identity, straight out of Novamag.

With Nova AI, 30 to 60 minutes: upload the previous issue as a PDF or the text from Word, describe it in a sentence, check the result. No agency, no layout skills needed.

Getting started is free, Starter from €184 a month, Professional from €445. Printing, mailing and agency hours disappear. Costs per issue typically drop by 60 to 80 percent.

Yes. Nova AI reads the previous issue as a PDF or InDesign export, carries over text, images and structure, and resets them in the house's project styles. Older issues can be brought into the archive this way too.

Yes. Project styles carry over fonts, colours and logo, and the magazine runs under its own subdomain like magazin.firma.de with SSL. The corporate website stays untouched.

Tracking shows visitors, reading time, bounce rate, device and source per page, such as newsletter, social media, campaign or search. It works without cookies and without personal data, so no consent banner is needed.

Yes. Product widgets show title, image, price and a call to action with a shop link, individually or as a carousel. Every click appears in tracking.

Every page and subpage has its own URL with a title, description and preview image. Sharing works by LinkedIn, Facebook, X, WhatsApp, email or link; the story opens directly on the shared page.

Yes. Nova AI translates content, URL routes and metadata from one original; every language is its own issue with a language switch in the frontend. Languages are bookable as an add-on, unlimited in Enterprise.

By push notification to subscribers, by newsletter link and through social networks. The dynamic QR code on print material always points to the current issue.

Knowledge

Customer magazine goes digital: what’s behind it

What is a digital customer magazine?

A digital customer magazine is a customer magazine that doesn't appear as a printed issue or a PDF, but as its own web publication: an issue with pages, sections and a cover story, read in the browser on phone, tablet and desktop. Unlike a blog, it keeps the rhythm of an issue and the pacing of a magazine. Unlike a PDF, every page is its own URL, can be shared, gets indexed by Google, and can hold video, audio, galleries and product widgets. Novamag is the platform where digital magazines like this take shape: with an editor, project styles in your own identity, and Nova AI, which builds a finished issue from material you already have.

How do I create a digital customer magazine?

In four steps. Gather your material: texts, images and ideally the last printed issue as a PDF. Then describe to Nova AI in one sentence what the issue should achieve; the AI builds a finished issue from it in 30 to 60 minutes, in your own identity. In the editor, check and adjust the texts, images and order. Finally, publish: on your own domain, by link in the newsletter, on social media or by QR code in print. Every further issue starts as a copy of the last one.

Digital or printed customer magazine: which costs less?

A printed customer magazine carries fixed costs for layout, printing and postage with every issue. At 5,000 copies and 32 pages, printing and postage alone quickly reach €8,000 to €15,000, with agency work on top. A digital magazine with Novamag costs from €184 a month in the Starter plan or €445 in the Professional plan, regardless of print run or page count. Corrections cost nothing, and an extra language or a video doesn't change the budget. Anyone who wants to keep print prints a smaller run from the PDF export and links to the digital issue with a QR code.

How does a digital customer magazine reach more readers?

Print reaches the mailing list, not the audience. A digital magazine reaches anyone who opens a link: newsletter subscribers, social media followers, website visitors, trade-fair contacts via QR code, and people searching for a topic on Google or in an AI answer. Every page has a title, description and preview image for sharing on LinkedIn, WhatsApp or email. Nova AI sets metadata and alt text so that search engines and AI systems like ChatGPT or Perplexity understand and cite the content. That turns the customer magazine into a lasting traffic channel instead of a one-off mailing.

What belongs in a good digital customer magazine?

The content stays the same: cover story, customer profiles, new products, a look behind the scenes, interviews, dates. Digitally, formats are added that print can't do: the interview as video, the factory tour as a gallery, the podcast as an audio player, the new product as a card with price and shop link, the key figure as an animated chart. An issue of 8 to 16 pages has proven effective, with one or two feature sections using subpages. Nova AI suggests the structure from the material you already have, and the editorial team decides.

How does a customer magazine get found on Google and in AI answers?

Every page of a digital magazine is its own URL with a title, description, heading structure and alt text. Search engines index it like a normal web page, and a sitemap per issue reports new content automatically. AI systems like ChatGPT, Perplexity or Google AI Overviews read the same structured data and can cite articles from the magazine as a source. Nova AI sets metadata per page and for the whole issue, writes alt text and checks headings for readability. An article about a new product or an industry topic keeps working for years this way, while a printed issue sits on a shelf after reading and a PDF disappears into the newsletter archive.

Customer magazines in B2B and B2C: how do the issues differ?

In B2B, the customer magazine targets buyers, specifiers and decision-makers. What's called for are case studies, customer interviews, technical background and dates. Issues usually appear two to four times a year, and sales shares single pages by link in customer conversations. In B2C, inspiration and benefit count: product worlds, recipes, travel tips, campaigns with a direct link into the shop. Here issues appear more often and spread through newsletters and social media. Novamag covers both cases with the same tools: project styles for the identity, subpages for feature sections, product widgets, forms, and tracking that shows what got read on every page.

Try a customer magazine with your own material

Register for free, upload your material, have Nova AI build the issue. No payment details, no agency.