Create a digital trade fair magazine
The fair’s exhibitors, programme and trends at a glance, kept current before, during and after the event.
Customer project: Caravan und Co · MessemagazinSee the issue ↓
Companies, publishers and agencies publish with Novamag
A trade fair magazine that works before, during and after the fair
A trade fair lasts a few days, the communication around it months. The digital trade fair magazine covers exhibitors, programme and trends in advance, helps on site with the hall plan and tickets, and stays online afterwards with a review and pictures. Content can be changed up to the last minute, exhibitors share their pages, and sponsors get placements with click figures.
Today and with Novamag: the trade fair magazine compared
!The challenge
✓The solution with Novamag
Messemagazin at a glance
A look into the current issue: in its own corporate design, readable on every device, with video, galleries and its own URL for every page. Built with Novamag, maintained by the team itself.
More than a PDF: features that win readers over
Trade fair magazine as a digital magazine: the key answers
By QR code on posters, tickets and stands, and by a link in ticket emails and the app. It opens in the browser without a download.
Yes. Changes in the editor are online at once, and push notifications tell subscribers about them.
The ad manager places banners and interstitials per page or issue with a duration, and delivers impressions and clicks as proof.
Yes. Nova AI translates content, routes and metadata from one original; every language is its own issue with a language switch.
It stays online, as an archive and as a content channel for the next edition. Trends, interviews and reviews keep working in Google.
As pages or subpages with an image, video, the stand number and contact details. Exhibitors deliver the material, Nova AI lays it into the issue.
One issue before the fair, updates while it runs, a review afterwards. Every issue is duplicated from the previous one.
Tracking shows visitors, reading time, device and source per page, without cookies and without a banner.
Trade fair magazine goes digital: what’s behind it
What is a digital trade fair magazine?
A trade fair magazine accompanies visitors before, during and after the event: programme, exhibitors, hall map, interviews and highlights. As a digital magazine it appears under its own domain, every page responsive with its own URL, updatable until the last day of the fair. Caravan und Co publishes this way for visitors and exhibitors.
How do we reach visitors at the booth and on the grounds?
QR codes on tickets, posters, booths and hall maps open the current issue with no app. Push notifications announce programme changes and highlights. Beforehand through the newsletter and social media, afterwards as a wrap-up with video and photos.
How does the programme stay current until the day of the fair?
Changes in the editor go live instantly; a rescheduled talk or a new exhibitor needs no reprint. Date widgets show the programme and stages, tables the exhibitor list, and forms take sign-ups for tours.
How do we sell exhibitor presence in the magazine?
Ad spaces in the article and between pages through the Ad Manager, exhibitor profiles as stories, product widgets with a link to the exhibitor. Impressions and clicks serve as proof. Issues stay online, so the presence works until the next fair.
How does the magazine come together alongside running the fair?
Nova AI reads exhibitor data from Excel, programme text from Word and last year's magazine as a PDF, and sets the issue from that in the fair's colours. The team checks and adds to it. The next fair starts with a duplicated issue.
What does a digital trade fair magazine cost?
Professional from €445 a month with the Ad Manager, your own domain, languages and Tracking Premium; fair organisers run several events as projects in one account. Printing fair guides and programme booklets largely disappears.
More for publishers, associations and trade fairs
Association magazineFeatures and news for members and policymakers, opened up digitally and findable for years.See use case →
Chamber magazineThe chamber’s business magazine, digital issue after issue, with advertising slots for regional companies.See use case →
Club magazineFrom a static PDF to an interactive platform for members: results, dates, videos and stories from the club.See use case →
Trade magazineQuarterly and trade magazines with their own URL for every article, found on Google and in AI search.See use case →Try a trade fair magazine with your own material
Register for free, upload your material, have Nova AI build the issue. No payment details, no agency.