Create a digital trade fair magazine
Your own trade fair presence as a digital magazine: new products, booth, appointments and show offer, in advance by link and on site by QR code.
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A trade fair magazine that brings visitors to your booth
A trade fair presence costs a lot, and its success depends on who finds the booth. With a trade fair magazine of their own, exhibitors present their new products, their booth and their show offer weeks in advance: by link in invitations, newsletters and social media, by QR code on flyers and at the booth. Visitors book appointments straight from the magazine, and after the fair every page stays online as content.
Today and with Novamag: the trade fair magazine compared
!The challenge
✓The solution with Novamag
HELLWERK auf der LUMEN 27 at a glance
A look into the current issue: in its own corporate design, readable on every device, with video, galleries and its own URL for every page. Built with Novamag, maintained by the team itself.
More than a PDF: features that win readers over
Trade fair magazine as a digital magazine: the key answers
For exhibitors who want to promote their presence at a fair in advance and accompany it on site: manufacturers, brands, service providers and start-ups at trade and consumer fairs.
By link in invitations, newsletters and social media, and by QR code on flyers, tickets and at the booth. It opens in the browser, with no app.
Yes. The form widget collects appointment requests, ticket enquiries or prize draw entries. The submissions arrive in Novamag and go to sales by email.
Yes. The issue is duplicated, and only the dates, hall, booth and new products are swapped.
Yes. HELLWERK's trade fair magazine for LUMEN 27 is ready as a template, with a countdown, a booth tour, a booth plan and the show offer.
Trade fair magazine goes digital: what’s behind it
What is a trade fair magazine for exhibitors?
A trade fair magazine for exhibitors presents your own presence at a fair as a web publication. It contains the hall and booth, the new products, contacts, appointments, the show offer and often a countdown to the opening. It is shared by link in advance and opened on site by QR code.
How does a trade fair magazine bring more visitors to the booth?
People who are invited before the fair plan their visit for certain. A magazine with new products, a booth plan and direct appointment booking gives them a concrete reason to come. Show codes, free tickets and prize draws add to the effect and can be offered right in the magazine.
What belongs in a trade fair magazine?
A start page with the fair, date, hall and booth, a welcome, the new products with images and video, a tour of the booth, topics such as sustainability or service, the show offer and a way to request appointments or tickets.
How do I create a trade fair magazine with Novamag?
Upload product texts, images and the booth plan to Nova AI and describe your presence. Nova AI builds the issue in your own CI. In the editor you add a countdown, a form for appointments and a QR code, then send the link.
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Register for free, upload your material, have Nova AI build the issue. No payment details, no agency.