The trade fair magazine: before, during and after the show
Exhibitors, programme and trends at a glance — current before, during and after the event.
Reference: Caravan und Co · MessemagazinSee the issue ↓
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Why a trade fair magazine works as a digital magazine
A trade fair magazine lives three lives: a preview, a companion on site, a review afterwards. As a digital issue it stays current in all three: changes to the programme are online at once, QR codes on posters and tickets lead to the issue, and exhibitors book advertising slots with proof. Nova AI turns exhibitor data and the programme from Excel and PDF into pages.
Today and with Novamag: Trade fair magazine compared
!The challenge
✓The solution with Novamag
Messemagazin by Caravan und Co
This is what a trade fair magazine looks like as a digital magazine: in the house's own identity, on every device, with video, galleries and its own URL per page. Built with Novamag, maintained by the team.
For a trade fair magazine, we recommend our Professional plan
Novamag comes in several plans. Which one fits depends on the scope, reach and features a trade fair magazine typically needs. Several issues a year, team access, Tracking Premium and your own domain are included. Upgrading to a higher plan is possible at any time.
These features bring the most value to a trade fair magazine
Trade fair magazine as a digital magazine: what's behind it
The most important terms, figures and workflows, gathered on one page.
What is a digital trade fair magazine?
A trade fair magazine accompanies visitors before, during and after the event: programme, exhibitors, hall map, interviews and highlights. As a digital magazine it appears under its own domain, every page responsive with its own URL, updatable until the last day of the fair. Caravan und Co publishes this way for visitors and exhibitors.
How do we reach visitors at the booth and on the grounds?
QR codes on tickets, posters, booths and hall maps open the current issue with no app. Push notifications announce programme changes and highlights. Beforehand through the newsletter and social media, afterwards as a wrap-up with video and photos.
How does the programme stay current until the day of the fair?
Changes in the editor go live instantly; a rescheduled talk or a new exhibitor needs no reprint. Date widgets show the programme and stages, tables the exhibitor list, and forms take sign-ups for tours.
How do we sell exhibitor presence in the magazine?
Ad spaces in the article and between pages through the Ad Manager, exhibitor profiles as stories, product widgets with a link to the exhibitor. Impressions and clicks serve as proof. Issues stay online, so the presence works until the next fair.
How does the magazine come together alongside running the fair?
Nova AI reads exhibitor data from Excel, programme text from Word and last year's magazine as a PDF, and sets the issue from that in the fair's colours. The team checks and adds to it. The next fair starts with a duplicated issue.
What does a digital trade fair magazine cost?
Professional from €445 a month with the Ad Manager, your own domain, languages and Tracking Premium; fair organisers run several events as projects in one account. Printing fair guides and programme booklets largely disappears.
Trade fair magazine as a digital magazine: the key answers
By QR code on posters, tickets and stands, and by a link in ticket emails and the app. It opens in the browser without a download.
Yes. Changes in the editor are online at once, and push notifications tell subscribers about them.
The ad manager places banners and interstitials per page or issue with a duration, and delivers impressions and clicks as proof.
Yes. Nova AI translates content, routes and metadata from one original; every language is its own issue with a language switch.
It stays online, as an archive and as a content channel for the next edition. Trends, interviews and reviews keep working in Google.
As pages or subpages with an image, video, the stand number and contact details. Exhibitors deliver the material, Nova AI lays it into the issue.
One issue before the fair, updates while it runs, a review afterwards. Every issue is duplicated from the previous one.
Tracking shows visitors, reading time, device and source per page, without cookies and without a banner.
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