The passenger magazine, digital: something to read on the way
Stories, day-trip tips and a look behind rail travel, by QR code on the train and on every phone.
Reference: Arverio Bayern · ZUGZEILENSee the issue ↓
Over 100 teams publish with Novamag
Why a passenger magazine works as a digital magazine
Passengers have time and a phone. A passenger magazine as a digital issue opens straight away from a QR code at the seat or on a notice: day-trip tips with a map, interviews with the team, video from the driver's cab. Issue by issue an archive grows that people read long after the journey.
Today and with Novamag: Passenger magazine compared
!The challenge
✓The solution with Novamag
ZUGZEILEN by Arverio Bayern
This is what a passenger magazine looks like as a digital magazine: in the house's own identity, on every device, with video, galleries and its own URL per page. Built with Novamag, maintained by the team.
For a passenger magazine, we recommend our Professional plan
Novamag comes in several plans. Which one fits depends on the scope, reach and features a passenger magazine typically needs. Several issues a year, team access, Tracking Premium and your own domain are included. Upgrading to a higher plan is possible at any time.
These features bring the most value to a passenger magazine
Passenger magazine as a digital magazine: what's behind it
The most important terms, figures and workflows, gathered on one page.
What is a digital passenger magazine?
A passenger magazine accompanies travellers on a train, bus or railway with day-trip tips, stories from the region, line and service information. As a digital magazine it appears under its own domain, every page responsive, reachable by QR code in the vehicle. Arverio Bayern publishes this way for its passengers.
How do we reach passengers in the vehicle?
QR codes on the seat, door and at the stop open the issue with no app and no download; over the train's WiFi or on mobile. Push notifications announce new issues, with social media and the newsletter adding to that. Paper booklets left behind on the train after the ride disappear.
How do lines, day-trip destinations and campaigns get into the magazine?
Maps and galleries for day-trip destinations, date widgets for events along the route, tables for timetable changes, product widgets for tickets and campaigns with a shop link. Changes go live instantly.
How do we bring in partners and ads?
Day-trip destinations, restaurants and tourism boards as stories, and ad spaces through the Ad Manager, with impressions and clicks as proof. Issues stay online, so the presence works beyond the season.
How does an issue come together at the transport company?
Text from marketing, images from partners, timetable data from the system: Nova AI sets the issue from that in the company's colours, including metadata and alt text. The team checks and publishes; seasonal issues are duplicated.
What does a digital passenger magazine cost?
Professional from €445 a month with your own domain, the Ad Manager, languages and Tracking Premium. Printing and distribution across hundreds of vehicles disappears; the magazine is wherever the passenger is: on their phone.
Passenger magazine as a digital magazine: the key answers
By QR code on the train, at the stop and on the ticket. It opens in the browser on their own phone, without an app.
Changes in the editor are online at once, and push notifications reach subscribers. A page for current notices is extended as things change.
Yes. Nova AI translates content, routes and metadata from one original; every language is its own issue with a language switch.
Yes. Maps, galleries and video run straight on the page, with destinations as subpages including how to get there.
The ad manager places banners and interstitials per page or issue with a duration, and delivers impressions and clicks.
Yes. PDF export delivers the print version, and the QR code inside it leads to the current digital issue.
Seasonally or monthly. Every issue is duplicated from the previous one and keeps its structure and styles.
Tracking shows visitors, reading time, device and source per page, without cookies and without a banner.
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