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Use Cases›Public sector and region›Passenger magazine

Create a digital passenger magazine

Stories, day-trip tips and a look behind the scenes of rail travel, by QR code on the train and on every phone.

✓Readable on the go✓Current info✓Regional✓Shareable
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Customer project: Arverio Bayern · ZUGZEILENSee the issue ↓

ZUGZEILEN, page 1

Companies, publishers and agencies publish with Novamag

Passenger magazine with Novamag

A passenger magazine that makes the journey feel shorter

Passengers have time and a phone in their hand. The digital passenger magazine offers day-trip tips along the line, stories about rail travel and a look inside the company. A QR code on the train opens it instantly, with no printing, restocking or laying out copies. Puzzles, a newsletter sign-up and competitions turn passengers into regular readers.

QR code on the trainStraight onto the phone, with no booklet, display or restocking.
Trips along the lineTips that inspire the next day out by train.
Passengers who stayPuzzles, competitions and a newsletter sign-up right inside the issue.
Challenge and solution

Today and with Novamag: the passenger magazine compared

!The challenge

Paper on the trainCopies lie around, get thrown away and cost printing.
Trip tips without a routeGetting from the tip to the connection means a break.
Reach unknownHow many passengers are reading?

✓The solution with Novamag

A QR code at the seatDynamic, always pointing at the current issue, scans measurable.
Tips with a linkConnection, ticket and map right in the article.
Tracking per issueReading time, device and source show what lands.
Customer project

ZUGZEILEN at a glance

A look into the current issue: in its own corporate design, readable on every device, with video, galleries and its own URL for every page. Built with Novamag, maintained by the team itself.

See it live ↗
ZUGZEILEN, page 1ZUGZEILEN, page 2ZUGZEILEN, page 3ZUGZEILEN, page 4ZUGZEILEN, page 5ZUGZEILEN, page 6
Matching features

More than a PDF: features that win readers over

Every feature →
Dynamic QR CodeA QR code in your own corporate design, target changeable at any time, print-ready.Tracking and AnalysisCookieless tracking with no consent requirement: what gets read, for how long, on which device, and where readers come from.Multimedia and interactionVideo, audio, galleries, animation and forms right in the page, without plugins.Archive and VersionsEvery issue stays reachable, older states can be restored at any time.
Already have a passenger magazine? Send us an issue, and we’ll build a free demo in your corporate identity.
Your issue as a demo
Frequently asked questions

Passenger magazine as a digital magazine: the key answers

By QR code on the train, at the stop and on the ticket. It opens in the browser on their own phone, without an app.

Changes in the editor are online at once, and push notifications reach subscribers. A page for current notices is extended as things change.

Yes. Nova AI translates content, routes and metadata from one original; every language is its own issue with a language switch.

Yes. Maps, galleries and video run straight on the page, with destinations as subpages including how to get there.

The ad manager places banners and interstitials per page or issue with a duration, and delivers impressions and clicks.

Yes. PDF export delivers the print version, and the QR code inside it leads to the current digital issue.

Seasonally or monthly. Every issue is duplicated from the previous one and keeps its structure and styles.

Tracking shows visitors, reading time, device and source per page, without cookies and without a banner.

Knowledge

Passenger magazine goes digital: what’s behind it

What is a digital passenger magazine?

A passenger magazine accompanies travellers on a train, bus or railway with day-trip tips, stories from the region, line and service information. As a digital magazine it appears under its own domain, every page responsive, reachable by QR code in the vehicle. Arverio Bayern publishes this way for its passengers.

How do we reach passengers in the vehicle?

QR codes on the seat, door and at the stop open the issue with no app and no download; over the train's WiFi or on mobile. Push notifications announce new issues, with social media and the newsletter adding to that. Paper booklets left behind on the train after the ride disappear.

How do lines, day-trip destinations and campaigns get into the magazine?

Maps and galleries for day-trip destinations, date widgets for events along the route, tables for timetable changes, product widgets for tickets and campaigns with a shop link. Changes go live instantly.

How do we bring in partners and ads?

Day-trip destinations, restaurants and tourism boards as stories, and ad spaces through the Ad Manager, with impressions and clicks as proof. Issues stay online, so the presence works beyond the season.

How does an issue come together at the transport company?

Text from marketing, images from partners, timetable data from the system: Nova AI sets the issue from that in the company's colours, including metadata and alt text. The team checks and publishes; seasonal issues are duplicated.

What does a digital passenger magazine cost?

Professional from €445 a month with your own domain, the Ad Manager, languages and Tracking Premium. Printing and distribution across hundreds of vehicles disappears; the magazine is wherever the passenger is: on their phone.

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