Use Cases›Publishers, associations and trade fairs›Matchday programme

Create a digital matchday programme

Preview, line-ups, league table and fan pages for every home game, on the phone in the stadium.

✓Sport✓Clubs✓Fans

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ShowcaseSee the template ↓

Companies, publishers and agencies publish with Novamag

Matchday programme with Novamag

A matchday programme for every home game, straight to the phone

The matchday programme is part of the ritual, but printing and distribution cost time and money. Digitally, it appears for every home game with a preview, line-up, league table, profiles and fan pages. Fans open it by QR code in the stands or by link before the game. Line-ups can be updated until shortly before kick-off, and partners get placements with measurable clicks.

For every home gameDuplicate the issue and fill it for the next matchday.

Current until kick-offChange the line-up and information shortly before the game.

Sponsors with clicksPartner slots with measurable reach.

Challenge and solution

Today and with Novamag: the matchday programme compared

!The challenge

Printing for every gamePrinting programmes for every matchday is expensive and leaves unsold copies.

Content quickly outdatedLine-ups and tables change until shortly before the game.

Sponsors without proofPrint can’t show how many fans see an ad.

✓The solution with Novamag

The matchday as an issueKick-off, preview, profile, stadium info, table and prediction game as pages of their own.

Produced fastDuplicate the template for each matchday and swap the content.

Partners in viewAds and partner pages with click figures.

Showcase · ready to use as a template

HAFENKURVE · 14. Spieltag at a glance

A look into the current issue: in its own corporate design, readable on every device, with video, galleries and its own URL for every page. Built with Novamag, maintained by the team itself.

See it live ↗Use as a template

Matching features

More than a PDF: features that win readers over

Every feature →

DuplicateCopy pages, issues or whole digital magazines with all their settings.AdsThe Novamag Ad Manager: plan campaigns, control ads, generate revenue. Automated, flexible, with no manual effort.Dynamic QR CodeA QR code in your own corporate design, target changeable at any time, print-ready.Push NotificationsTell readers about new content in real time, without email.

Already have a matchday programme? Send us an issue, and we’ll build a free demo in your corporate identity.

Your issue as a demo

Frequently asked questions

Matchday programme as a digital magazine: the key answers

Football, handball, ice hockey and basketball clubs in every league, amateur clubs included.

Very little. The issue is duplicated, and only the opponent, preview, line-up and table are updated.

By QR code in the stadium or on tickets, or by link on the website, on social media and by push notification.

Yes. Ads and partner pages with click figures for the sponsor report.

Yes. The matchday programme “Hafenkurve” is ready as a template.

Knowledge

Matchday programme goes digital: what’s behind it

What is a digital matchday programme?

A digital matchday programme is a club’s programme for a home game as a web publication. It holds the preview, line-ups, league table, player profiles, fan pages and partners. Fans open it by QR code or link on their phone.

What are the benefits of a digital matchday programme?

It saves printing and distribution, stays current until shortly before kick-off, also reaches fans outside the stadium and gives sponsors measurable reach. Content such as profiles stays online and brings in search traffic.

What belongs in a matchday programme?

A matchday welcome, a preview of the opponent, line-ups, table and fixtures, profiles of players or volunteers, stadium information, fan campaigns, prize draws and partners.

How do I create a matchday programme with Novamag?

Set up the template once in the club colours, then duplicate it for every matchday. Nova AI helps with copy and layout; the team updates the line-up and table and shares the link.

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