Novamag for Press kits

The attention span in editorial offices is short. Journalists, bloggers and opinion leaders receive countless emails and enquiries every day. A simple text is often no longer enough to stand out in this flood of information. If you want to create a professional press kit today, you need to prepare information in such a way that it is immediately accessible, visually appealing and perfectly readable on any device. With Novamag, you can take your press work to a whole new level. We offer you the ideal platform to present your media content in a structured and multimedia format. Say goodbye to confusing file attachments and discover the advantages of modern, digital publishing for your public relations work.

The decisive difference to the classic press release

Even though the terms are often mentioned in the same breath in everyday life, they fulfil different purposes. While the classic press release provides selective information about a specific, current event, the press kit forms the comprehensive foundation of your PR work. It is a carefully curated collection of all relevant background information, figures and media relating to your project. A current press release is therefore usually just a single building block that is integrated into this overarching, consistent information package to enable journalists to conduct in-depth research.

Digital vs. print: why you should leave rigid formats behind

In the past, media information was laboriously printed on paper, sorted into expensive glossy folders and sent by post or distributed at trade fairs. This was later followed by the switch to the classic PDF, which often ended up in the mailboxes of editorial offices as huge email attachments. Both methods are no longer up to date today.

Printed documents cause high production costs and are immediately out of date after printing. If a figure changes, you have to produce everything again. A static PDF may be digital, but it is extremely inconvenient on mobile devices. The recipient has to tediously zoom in to read text on their smartphone. What's more, you can't create a genuine multimedia experience in a PDF. High-resolution images or videos have to be sent separately via a download link. This costs journalists valuable time.

A digital press kit from Novamag solves all these problems. It is based on state-of-the-art web technology and a responsive design. This means that your content adapts fully automatically to the reader's device. Whether on a large desktop monitor in the editorial office or on a smartphone when travelling, the readability is always perfect. You can seamlessly integrate videos, audio quotes and clickable image galleries into the text flow.

Depending on the package you book, you also benefit from our integrated analytics. While a printed portfolio or a sent PDF remains a black box, with a digital publication you can measure exactly how often your document has been opened and which articles have been read for a particularly long time. This data helps you to optimise your future press work in a targeted manner.

Complete freedom: design your own personalised press kit

The components mentioned form a solid basic framework. But when it comes to the question of how you want to design your press kit, Novamag gives you complete creative freedom. You are not bound by rigid guidelines. You decide the order of the content, the colour scheme and the typography.

Your layout should always reflect your own identity. If you are an up-and-coming start-up presenting innovative software, the design can be very modern, clean and enriched with lots of video elements. If you represent an aid organisation, the focus may be on emotional reports and large-scale photography.

To make it as easy as possible for you to get started, Novamag offers you the right template for every project. Such a template is already professionally structured and responsively programmed. All you have to do is insert your own texts, upload your images and adjust the colours to your desired appearance. This saves you an enormous amount of time and still gives you an absolutely individualised and high-quality result.

Start now with Novamag and revolutionise your press work

No matter what project you want to generate media attention for, first impressions count. With a digital publication, you demonstrate professionalism, innovation and respect for journalists' time. Novamag provides you with all the tools you need to present your media content in a modern, interactive and measurable way.

Benefit from our intuitive platform, responsive designs and the ability to share your content worldwide in seconds via a link. You can correct errors at any time and always keep your information up to date without changing the link for the recipient. Take the decisive step into the future of public relations. Register today with Novamagtoday, use our templates and start designing your interactive publication right away.