Measurability and Analysis at the Next Level

With Novamag, you have all the essential KPIs at your fingertips to analyze your readers’ behavior with precision. Our tracking technology is entirely “cookieless,” meaning no active consent is required to provide you with comprehensive and reliable analytics. Importantly, we never collect personal data. Compared to traditional tools like Google Analytics, this approach offers a decisive advantage: you won’t lose readers who refuse to give active consent. This allows you to study your audience’s behavior in greater detail and gain valuable insights for future issues and content.

What data is collected and analyzed?

Here’s an overview of the diverse data you can analyze with Novamag:

Time Periods

• Real-time: Monitor your readers’ behavior in real-time.
• Custom Time Periods: Flexibly select your analysis period (e.g., from date X to date Y).
• Predefined Time Periods: Use standard intervals like “Today,” “Last 7 or 30 Days,” “Last Month,” “Year to Date,” “Last 12 Months,” or “All Time.” You can also define your own time periods.

Key Metrics

• Unique Visitors: Track how many individuals engage with your offering.
• Page Views: Identify which content garners the most attention.
• Bounce Rates: Analyze where readers drop off.
• Dwell Time: Measure how long readers spend on your pages.
• Sources: Discover how readers find your content (e.g., campaigns, organic search traffic, or direct visits).
• Page Performance: Understand which pages are visited most often, how long readers stay, and their respective bounce rates.
• Devices: Analyze which devices (desktop, laptop, tablet, smartphone) are used to access your content.
• Technical Details: Examine operating systems, screen resolutions, and browsers used.
• Geographic Data: Learn which countries, cities, or regions your readers come from.
• Time-Based Analysis: Identify the times of day when your content is most frequently read.
• Goals: Define individual goals and track conversions.
• UTM Parameters: Leverage these powerful tags to analyze the origin and success of your readers in detail.

What are UTM Parameters?

UTM parameters are an indispensable tool for measuring the effectiveness of your content and campaigns. They allow you to:

• Analyze traffic sources: Determine which campaigns, platforms, or channels are the most successful.
• Compare reader behavior: Where do most of your readers come from? Which source keeps readers engaged the longest? Where are bounce rates the highest?
• Measure campaign success: Assess the performance of your paid SEA campaigns and identify the share of your organic traffic.

Precise analytics are indispensable today for enhancing the success of your digital magazine. With Novamag, you have a powerful tool to make informed decisions and optimize your content effectively. This ensures that future issues will be even more relevant and engaging for your readers.