A strong corporate culture thrives on open and regular communication. If you’re planning an employee magazine, you’re creating a key channel for communication within your workforce. In the past, printed copies were left out in the break rooms, but today employees expect information they can access at any time and on any device. A purely static PDF document is no longer fit for purpose. With Novamag we offer you a professional platform to create an interactive and responsive digital experience. Produce your publication professionally and take your internal communication straight to the next level.
What is a staff magazine and how does it differ from other formats?
A staff magazine is a format specifically aimed at your own workforce and requires a clear definition. It conveys values, celebrates shared successes and strengthens a sense of community. People often ask about the distinction and the exact difference between a staff magazine and a traditional staff newspaper. A staff newsletter is usually more short-lived and focuses heavily on breaking news. A magazine, on the other hand, goes into greater depth, offers comprehensive background features and places great emphasis on an appealing visual design. Both formats have their place, but the magazine offers significantly more scope for fostering emotional and lasting staff loyalty.
Staff newspaper or staff magazine – which is right for you?
Many companies start with a traditional staff newsletter: short, up-to-date and focused on breaking news. With Novamag, you can create both – whether you’re planning a streamlined digital staff newsletter or a more elaborate staff magazine featuring feature articles and interviews. In both cases, getting started is free and requires no prior knowledge.
Choose from a variety of interactive and responsive design templates for your employee magazine. We have the right solution for every requirement.
Objectives: Employer branding and building a sustainable corporate culture
The strategic objectives of such a project are varied. Transparent internal communication builds lasting trust. When you keep staff informed about important decisions, they feel valued. Furthermore, the format is a very powerful tool for employer branding. You make your own corporate culture tangible and bring it to life. A well-structured magazine actively promotes culture-building and helps to successfully break down barriers between different departments.
What content and formats should the publication include?
To ensure your project is successful in the long term, you need varied content and engaging formats. Successful staff magazines show that personal stories from everyday working life are particularly well received. Conduct regular interviews with colleagues, offer authentic behind-the-scenes insights and include important HR information for the whole team. By using the digital platform Novamag, you can also embed videos or podcasts directly into the layout, making individual articles even more engaging.
Interactive and dynamic employee magazines
With Novamag you can create high-quality, interactive and customised employee magazines with just a few clicks and without any programming or graphics skills.
Digital vs. Print: The benefits of a digital format
When you publish an employee magazine digitally, you benefit from enormous flexibility and efficiency. You save on high printing costs, avoid lengthy coordination processes with printers and reach all colleagues at the same time. These are the clear advantages of the digital employee magazine over traditional print editions.
The greatest added value, however, lies in precise analysis. Depending on the package you choose, Novamag offers in-depth analytics features that allow you to see exactly who is reading what internally. You can immediately see which topics readers spend the most time on. This measurable internal communication enables you to optimise future issues entirely on the basis of data. Publishing an employee magazine online makes the success of your editorial work directly and transparently visible.
Ricardo Normann
Marketing Manager E.Michaelis & Co.
With Novamag, we have a partner with whom we can optimally combine analog communication with digital communication.
Further references for digital magazines
Novamag offers a wide range of opportunities to bring content to life digitally. Take a look at our references and be inspired by our digital magazines.
Dresden Philharmonic Orchestra
Seasonal brochure
For many people, our world – the world of music at the Kulturpalast with the Dresden Philharmonic – is a ‘New World’.
IHK Kiel
Anchor
Novamag is the content marketing tool that combines design, functionality, marketing and state-of-the-art technologies. Increase your reach and conversion more easily than ever before.
Mahlberg Jewellers
2026 Edition
This catalogue invites you to immerse yourself in a world characterised by craftsmanship, refinement and a love of enduring beauty. With great attention to detail, it presents a selection of jewellery, exceptional watches and exquisite accessories that truly touch the heart.
Create your staff magazine in just a few steps
With Novamag, you can create your own staff magazine without needing any programming skills or extensive training. Our software runs conveniently and securely in the cloud. Use intuitive templates and adapt them seamlessly to your corporate design. You simply add text and images via the editor, and the layout adapts automatically to any screen size.
Should you need assistance with the design or editorial implementation, our in-house Content Service will be happy to help. You can also link this format perfectly with other internal publications such as an annual report, an in-depth white paper or an informative sustainability report. Be sure to check out our blog for further inspiration for your digital content strategy.
Questions and answers about digital employee magazines
Everything you need to know about the creation, content, benefits and tools for digital employee magazines.
A digital employee magazine is an internal publication for companies that informs employees about news, projects and developments. In contrast to traditional print formats, it is published online and can contain interactive content such as videos, images or links.
A digital employee magazine strengthens internal communication and promotes employee loyalty. Content can be updated quickly, distributed in a targeted manner and designed attractively - without printing and postage costs.
A digital employee magazine can be created using special tools without any programming knowledge. Modern platforms make it possible to design content using drag-and-drop and easily integrate multimedia elements.
Typical content includes company news, interviews, team presentations, project reports or HR topics. Visual and interactive content that actively involves employees is particularly effective.
Digital employee magazines are more flexible, cost-effective and sustainable than print solutions. Content can be updated at any time and offers a higher attention and engagement rate thanks to interactive elements.
A digital employee magazine is suitable for companies of all sizes - especially for organisations with many employees or multiple locations that want to improve their internal communication.
An appealing design, relevant content and interactive elements increase utilisation. Regular publications and easy accessibility ensure that employees actively use the magazine.
Yes, with the right software, a digital employee magazine can be implemented in compliance with the GDPR. It is important that external content is integrated in compliance with data protection regulations and that user data is protected.
Tools that enable simple creation, flexible design and the integration of various media formats are suitable. The ability to integrate content in compliance with data protection regulations is also particularly important.
The frequency of publication depends on the company. Many companies rely on monthly or quarterly issues, while digital formats can also be updated continuously.
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