As we all know, beauty is in the eye of the beholder and has its price. So can it be measured, planned or even marketed? We explore these questions with . After all, we encounter beauty everywhere - not just in fashion or the cosmetics industry, where it is perhaps most obvious. Every day, Schleswig-Holstein's companies create products and services that are characterised by beauty. Often it is in the detail, sometimes in the functionality, but it is always an expression of quality and dedication.
Rarely have we received such quick hints and promises as when researching industrial beauties - or in short: machines. Pride and enthusiasm mingle in the descriptions of metal spinning machines, fermenters and test swings. Quite rightly so, in our opinion. Beauty here is the result of perfect craftsmanship and technical expertise; it reveals itself in symmetry, function and aesthetics.