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The VNW sees the switch from paper to digital as the start of a joint journey to a perfect VNW magazine.

Paper magazines are a thing of the past - at least in association communications.

There's a nice phrase: "If you don't move with the times, you move with the times." An association magazine is like an institution's business card. If it comes across as stale, people unconsciously infer everything else, says Andreas Breitner, VNW board member and association director.

The VNW sees itself as a modern service provider for its members without damaging the foundation of its more than 120-year history. Because despite all the innovations, the values and goals of the VNW and its member companies remain current: they fight for a society based on solidarity, in which people live together instead of against each other.

The purely digital VNW magazine is intended to reflect this and at the same time give member companies the certainty that the VNW does not see the future as threatening, but as an opportunity.

About VNW

The Association of North German Housing Companies (VNW) represents over 300 housing cooperatives and associations in Hamburg, Mecklenburg-Western Pomerania and Schleswig-Holstein. Around 1.4 million people live in their apartments.


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