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Digital travel revolution for more mobility: eMag as vacation inspiration, booking aid and guide at the same time

Published on Feb 1, 2021

FTI is the first tour operator to publish its travel catalogs as a cross-media content platform. Applicable on all mobile devices, guests can use the eMag as a source of inspiration and information as well as a travel guide for their vacation.


Munich, January 29, 2021 - Innovative, inspiring, informative and interactive: the tour operator's seasonal and annual catalogs, which were previously printed twice a year, will appear mainly digitally in the future to give guests a contemporary, sustainable alternative for vacation planning. Bundled on the digital portal, the eMag depicts different travel worlds, subdivided by destinations and themes. The cross-media content platform enables its users to design a trip variably and to plan it easily - and to adapt it specifically to their individual needs. Since the digital travel magalog is also optimized for mobile devices and has an adapted layout, guests can find information about their trip or get inspiration for selected excursions anywhere, whether at home, on the road, or already on vacation. The eMag thus represents far more than just a mirror image of the classic catalogs that can be called up online, as FTI Group Managing Director Ralph Schiller emphasizes: "The eMag is a true all-rounder, because it is a source of inspiration, booking aid and travel guide all at the same time. The pandemic has greatly accelerated this development from analog to digital, both in everyday life and in the world of work." The CEO continues, "We have therefore used the time of the Corona-related travel shutdown since July 2020 to further develop the classic catalog for our future program presentation in such a way that it best meets the increased demands for environmental friendliness, innovation and flexibility."

Interactive and climate-friendly when planning vacations By using the digitalized Travel Worlds and dispensing with printed catalogs as far as possible, the tour operator is also reaffirming its commitment to sustainability and climate awareness. This not only conserves resources in the production of the approximately 1.6 billion catalog pages per season to date, but also saves emissions in the production and delivery of the brochures to travel agencies in all parts of Germany. The eMag also offers FTI guests a wide range of vacation planning options in the application: users can use a filter function to call up possible travel countries that are perfectly tailored to their interests, and the integrated Google Maps function to check out the location of hotels or the nearest beach to an accommodation. Likewise, he can use the vacation weather search to display possible countries according to his temperature preferences at the planned travel time. With daily adjusted availabilities and dynamic price tables of the hotels guests are always kept up to date. A mouse click on a selected hotel takes them directly to the FTI or travel agency website, where they can call up further information and offers on accommodation, travel period or destination, or book directly. "The importance of catalogs in travel agencies in all honor, Corona keeps us clearly in mind that location independence and temporal agility are a must in the 21st century. We are perfectly meeting this digital transformation with the mobile and flexible eMag," explains Thomas Schmidt, Head of Consumer Marketing at FTI. He adds: "Whereas a printed catalog was often out of date the very next day, we can continually adapt eMag content in the event of changes to the program, prices or availability thanks to the direct link to our content and booking system. In addition, hotel and destination partners can present themselves much larger and more comprehensively. This makes us seasonally independent and always keeps guests up to date."

eMag travel worlds with country and theme diversity as well as optional "On Demand" print version From inspiring videos about the destination to detailed information and high-resolution image galleries to links to the FTI travel blog or the Glücksmomente podcast, the prospective vacationer can get to know a destination in the best possible way using eMag. The eMag celebrates its premiere with the destinations Dubai, Greece and the Indian Ocean as well as individual travel destinations in Europe. By the end of March 2021, the entire FTI program will be digitally mapped: Thus, travel worlds to Turkey, Egypt, Greece, Balearic Islands, Canary Islands and Morocco follow in the package sector, as well as Kenya, Tanzania and North America highlights on the long-haul route, while thematically the most attractive vacation offers for families are to be discovered. Guests who do not want to do without vacation inspiration in print format can order a personalized 'On Demand' Magalog of their selected destinations exclusively and individually via their travel agent.


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