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In our last update for Novamag, we have released our new module&nbsp;Push Notifications. The purpose of this module is to give online publications the possibility to get in direct and immediate contact with their readers. Here we use the reader's browser ID, completely anonymous. The user receives a short message in your CI/CD asking if he/she would like to receive push notifications. If the reader agrees, it is possible to send him messages directly and without delay, including a link to the desired destination.

All behavior can be evaluated here in detail, as well as the creation of A/B Testing etc. Use this powerful tool for a closer customer relationship.

If you are interested, please contact us directly and we will introduce you to this powerful tool for customer retention.

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The range is not only increased but they promote your sales, also achieve a positive external effect. These advantages have an online magazine for you:

1. You achieve customer and brand loyalty

According to a study *, 84 percent of the surveyed companies see the biggest challenge for their company in increasing customer and brand loyalty. Through journalistic processed and advisory information, a brand is positioned more credibly and creates a real added value for the customer.

2. Gain more attention with content

Over half of German companies rely on content, rather than promotional messages. In the UK as many as 80 percent pursue this communication approach**.

3. Quality is better than quantity

Many consumers are no longer receptive to classic (normal) advertising messages. Therefore, it seems only logical that the content-driven communication approach stands for a higher contact quality.

4. An online magazine sheds new light on their company

Whether an employee, a new product or a well-researched article is published - a customer magazine creates trust, transparency and identification with the company. You can show your customers the people and the ideas behind the brand and give your company a face.

5. Reach your employees even better

In addition to the customer-side effect, you can also reach your employees through exciting and useful topics. Editorial content is also suitable for employer branding and shows you as an attractive employer.

6. They sharpen the focus on your target group

The online magazine can be a useful supplement to your already used communication channels. They reach a clearly defined target group with almost no wastage with a high-quality content.

7. Online magazines promote customer exchange

Create a new level of communication that works both ways. Deliver the editorial content, information and tips to your target audience, and your customers can use contact forms to contact you or quickly contact editors.

8. Tapping new potential and keeping customers

You would like to address the internet-savvy generation with a digital magazine? With Novamag it's quite simple, we offer the right software and you can create your online magazine.

*A PAC study commissioned by Materna Munich / Berlin, 25.08.2017** ICMF_Barometer_Dossier_2015

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Fast access guaranteed! Simply add tags to images, audio files &amp; videos, easily search and insert them in the desired location.

With every publication, the number of media uploaded via the media library increases. Be it images, videos, audio files or even PDFs. But how do you keep track of all the media?

The media library always displays uploaded files chronologically, so that media that were last put online appear at the top. The filter function Type can be used to filter by the different file formats. The filter function Publication can be used to display the media within a publication.

To keep things clear even with a large number of media, it is also possible to add&nbsp;tags&nbsp;to individual media. Using the Add / Edit Tags field, tags can either be defined directly during upload, selected or added to already uploaded media via the detailed view. Using the filter function Filter by Tags, only the media that have been tagged with the defined tag are then displayed (example tags: logo, background, video, interview, stock material).

But not only in the media library the media can be filtered depending on the set tag. Also in the page editing in the selection of background media in the tab Settings as well as when inserting images in the text-editor (Froala), a corresponding search bar or icon appears, with which you can filter by tags.

This makes it easy to set tags for logos, background images or individual tags depending on the theme, so that you always have quick access to the desired media. By the way, it is not necessary to save the tags, because they are automatically set after input.

Obtain user consent in compliance with the law, manage it flexibly and optimize it. Make data protection for your publications even more transparent with Usercentrics.

The requirements for collecting and processing personal data have increased for website operators in the wake of the General Data Protection Regulation. As a result, a large number of companies are turning to providers such as Usercentrics, one of the leading Consent Management Platforms (CMP).

The Usercentrics solution supports companies in obtaining, flexibly adapting and reviewing user consent in a data protection-compliant manner across all platforms. The Usercentrics user interface provides a comprehensive overview of all user consents across all digital channels and helps companies to present a transparent consent management and to implement the GDPR accurately.

In the Novamag backend under Project Settings &gt;&gt; Legal the possibility to use Usercentrics was recently created. To use the standard services provided by Usercentrics, it is sufficient to enter the Usercentrics ID created for the respective project. If it is also necessary to overwrite some of the predefined standard services, corresponding input fields have been implemented for this purpose, consisting of Service Name (any), Standard Service ID and Custom Service ID.

Prerequisite for the use of Usercentrics in the Novamag backend is in any case an independent account at Usercentrics, which is set up and managed by the customer. This is the only way to access the respective IDs and to make your own settings, e.g. regarding an individual cookie consent text.

Whether tablet or smartphone: For an optimal reading experience, the image size and section can be determined individually

Responsive design has become an indispensable standard in the mobile world. While on a laptop you move in the horizontal 16:9 format, the screens of smartphones and tablets are usually in the vertical image format. Therefore, optimal display on all devices almost always involves a compromise of the text-image ratio.

Therefore, the Mobile Settings have been extended on template level to provide the possibility to upload an optimal background image for mobile view as well as for tablet view. In the default setting, the horizontal image section is always selected automatically. To adjust the image section, vertical must be selected in the drop-down menu.

The Mobile Media Size slider can also be used to specify how much screen space the image should take up.

However, a prerequisite for a visible change of the image section from horizontal to vertical is the adjustment of the vertical image section in the edit mode of the individual image in the media library. Only then will the defined vertical image section also be selected and visible in the frontend accordingly.

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Whether social media, influencers or newsletters and online magazines: The world and the unofficial rules of content marketing are constantly changing. There is no 'big player' who sets the course here and says, "This is now a trend!". Rather, it is about the fact that the great attention to the topic of online marketing generally provides for many participants in the market. A large number of participants means first and foremost: many different tests, many different approaches and, above all, many different results. And that's exactly what it's all about: the consensus of these many results are ever-changing trends about the user's behavior or acceptance of certain advertising content and formats. And it is precisely the consensus of this lively market participation that matters today. The following article will provide you with useful content marketing "rules" that you will not be able to avoid in 2019.

1) Content is king? Video is king!

"We should do videos? Yes, sounds good ... let's see ... "- That should be over, but why? Videos or even small 'spots' bring great advantages. Roughly, of course, this is because a video has a much higher 'traction' than a photo or, above all, a text. This means that a user is watching my 30 second video rather than lingering in front of a still image for 30 seconds. An interesting fact: If you turn on an ad on Social Media, which consists of a video, recognizes the algorithm of the corresponding social channel that this is a video and thus rather users on the platform retains, than that one they - for example, with a boring text or image ad - scared off. The platform benefits from the video so that the user usually stays longer on the page and rewards this with favorable terms for the advertiser. Correspondingly the other way round it looks, if I build an ad, which consists only of a text and a link - here the advertisement costs me correspondingly much money.

Furthermore, a person's perception of a video is a lot higher. While videos on more complex topics - such as SaaS or B2B - are very well suited to explaining complicated issues, you can benefit from the fact that the user understands the gestures and facial expressions of a person speaking in a video, especially on very personal topics. much easier to memorize and then recognize, as if he would look at only one picture of this person. In concrete terms, this means: YouTube, but most of all, IGTV Instagram stories are coming to the fore when it comes to content marketing. However, not only the social media channels should be considered here. Much more interesting are the places where videos can be placed where you really stand out: For example, in the individually designed Novamag magazine, which approved in comparison to the classic PDF newsletter, the inclusion of active content.

A nice anecdote: Imagine, as a user, you are currently reading an ad: you read it yourself in the head with a fictitious voice - a large part of the character of the advertising company is lost. This whole variable ("How does the person sound?", "How does it affect me in the video?") Is completely eliminated by publishing a video.

2) Authenticity &gt; Professionalism

Online marketing is progressing. We are no longer in the time of "Come on, we'll try this out on the side!", And we also do not currently experience a Goldgräberstimmung. Corporations, but also many SMEs and small businesses have recognized the relevance of online marketing for several years and turn diligent advertising, invest in training or shift their budgets more and more in the Internet. However, many forget one of the most important principles, which at the same time is the title of this section.

And many forget that it is more important to be "real" than to be truly professional. This can also be observed very well, if you yourself occasionally on various public forums or on social media is traveling: advertising on advertising. The bad part is not that advertising is switched. The bad thing is that you immediately realize that it is advertising. Storytelling and native advertising serve as keywords. Nobody should be incited to make surreptitious advertising. That's not necessary. It is important to stand behind what you do and also act as a real person or with real promises, real stories and genuine sympathy. Specifically, this means, for example, that the time is up when you work on LinkedIn with chatbots to generate loads of leads for your own webinar. Rather, the following applies here: class instead of mass, concretely: no spam, but an authentic and as individual as possible approach.

"The favor of the customer wins the one who is closest to him!" - And it is precisely this proximity is mass news and lack of individuality in a kilometer-long route. This section is somewhat related to the previous and following. Authenticity should become the absolute maxim of each campaign by 2019 at the latest.

3) Interaction with the user as content source

To be honest, when do we as consumers really feel integrated and addressed by a brand? Almost certainly, one of the factors that favors this is 'interacting with your own customer'. At this point, let's start with the buzzword of 'UGC' (User Generated Content), which is crucial for this topic.

Basically, 'mouth propaganda' should always be an effect of a good product. The logic behind it is quite simple: My customers are satisfied, so they tell their friends about my products. But now let's ask ourselves why they should only tell their friends and not just my entire community. Why should not my clients themselves have the opportunity to present themselves to my contacts and followers if they have had good experiences with my products? Right! There is no good reason to speak against it. Specifically, 'UGC' means that I allow the user to participate in my content marketing.

This could be expressed concretely in the following examples:

The 'Social Proof' is also relevant here. This term has been around for quite some time, but was only really influenced by the first advertisements on various fitness programs. It is about the fact that we see in the ad (at that time actually still on television ...) a person, which has the same age and sex in the optimal case, like me. This person proudly reports that she has lost more than 10 pounds in the last two weeks. At that moment you look at yourself in the mirror and think, "Wow! The person from the advertising could be me. I want to do that too! "- So you create the scope for identification.

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